Following the Trends

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On a recent trip home, my uncle asked me, “There’s no chance your pen name is E.L. James, is there? Ha, ha, ha.” (Yes, I know. Comedy runs deep in my family.) “I wish,” I answered sincerely, thinking of my mortgage. “Well, why don’t you write a book like that?” someone else asked me.

Yeah, I thought. Why don’t I write an erotic romance? Thanks to authors like Anne Rice, Lora Leigh, Lauren Dane, and Maya Banks, I’m very familiar with the genre. And it’s hot, hot, hot! right now, due to Fifty Shades.

But do I want to write a story because the genre is trending…or write the story most suited to my voice?

Which is not to say it can’t be both. I don’t think there’s any harm in trying to write in a different genre as long as you are willing to abandon it if it doesn’t feel right. Like trying on a pair of skinny jeans, hoping they fit, but putting them back on the shelf because all they do is emphasize your muffin top. (Note: This has SO not happened to me.) You may discover a talent for an untried genre. Plus, learning to adapt your voice to different genres seems to be the best way expand your talent as a writer.

Agent Rachelle Gardner says the only way to make a living as a writer is through volume and variety. To think you’re going to write one book that’s going to sell millions of copies is unrealistic. Yes, it happens to a lucky few. But for the rest of us, we’ve got to learn how to write many sellable, marketable books over different genres. Sounds daunting, doesn’t it?

That said, I don’t want to jump into every publishing fad that comes along, either. I would be hard pressed to ever write a paranormal, for example. Or an Amish romance (which I was told at RWA ’11 are very popular). My brain isn’t wired that way and that would be some Herculean flexing of my writing muscle.

It’s tricky. As newbies, we’re told, “Write a unique story that is riveting and polished, and it will find an audience,” but is that really true? Sure, self-publishing makes this idea slightly more plausible. But there are gatekeepers in publishing, whether it’s an agent or an editor, and they know what is selling and what’s still sitting on the shelves. You may have an outstanding vampire story on your hands, but no one’s buying it because the genre has been labeled as dead by industry insiders. (Pun intended.) Then what?

So in your writing journeys, how have you grappled with the trends? Let us know! Anyone who leaves a comment in the next four weeks will be entered to win a $10 Amazon gift certificate, courtesy of the Femmes.

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