What Sells Books?

It seems as if everyone ponders this question. For those of us struggling to land publishing contracts, we’re told to blog, be active on social media, create a brand, and network. Then, down the road, all of this will pay off in spades when we have that first debut novel to promote.

All of those things are worthwhile endeavors, but do they actually sell books? According to the latest research: No. Word of mouth is what sells books.

That’s right. It’s not Twitter, or Facebook, or blogging. It’s Reader A recommending your book to her BFF, Reader B. But word of mouth is elusive. Unpredictable. How do you get it, especially in such a crowded literary landscape?
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