Runaway has a New Cover, and I’m super excited to reveal it here! But I’m sure you are wondering why I would redesign a book that’s been on the market barely a year?
It’s hard to get tangible feedback in this business, but recently, I ran an ad for Runaway. I got a decent click through rate—except once folks hit Amazon, very few purchased. I’ve got great reviews (thanks you fab readers!), some darn good quotes called out, readers asking for more stories featuring Charlie and Mitch (which I am planning, but it’ll take a while!), a reasonable price point, and I think the cover copy sounds pretty enticing…What’s left? The cover.
My gut had already been telling me that between the young model I chose and the implication of youth the word ‘runaway’ implies that the cover was coming off as a Young Adult book. And therefore perhaps not jiving with the ads, the copy, or what all those excellent reviews say about the book. As you all probably know, I’m a graphic designer specializing in the book biz. So yeah—I kinda messed up. It’s awfully hard to be objective about your own book, I was seriously pressed for time, and let’s face it: stock art is limited. A model with a serious expression? She’s a needle in the haystack of happy smiles and sexy come hither lips, let me tell you. And unfortunately in this case, the side effect of serious was: too young. (See the old version in the side bar at right).
Beyond simply improving Runaway’s appeal, I think it’s smarter in the long run (and less confusing for new JB readers) to have a bigger delineation between my two series (Retrieval, Inc. versus the Unlikely Series).
The good news though: I am a designer. I’m also indie published—meaning I am not at the mercy of a publisher’s decision or their timetable. I can change things up as often as I need to until I find what works….wish me luck! And write and tell me what you think! I’d love to hear! ~JB
Posted by JB Schroeder on June 6, 2016
I have a new cover to share! It’s for TYCOON, an e-novella that is the first book in my upcoming Knickerbocker Club series.
Yes, I believe that’s Grand Central at the bottom. He looks very serious, which is perfect since he’s about to be bowled over by a shop girl heroine who can’t stop talking.
This book was a lot of fun to write. In this period, young women began to come into cities to work as secretaries and shop girls, jobs that allowed them a healthy measure of independence. The heroine of TYCOON, Clara, is one of those young women. She works at the perfume counter at a fictional department store.
Here’s the blurb:
Sometimes the journey is more pleasurable than the destination . . .
Standing on the platform at Grand Central Station, Ted Harper is surprised by a fiery kiss from an undeniably gorgeous damsel in distress. He’s certain she’s a swindler who’s only after his money, but he’s never met a woman so passionate and sure of herself. Disarmed, he invites her to spend the journey to St. Louis in his private car—perhaps against his better judgment.
Clara Dawson has long known how to take care of herself, but the savvy shop girl is at a loss when she witnesses—and becomes entangled in—a terrible crime. Desperation propels her into a stranger’s arms at the train station, but she hadn’t expected Ted to offer her the protection she so badly needs—nor did she expect their chemistry to develop more steam than the engine of the train. He’s everything she never thought she could have, and she’s everything he didn’t know he wanted. But as her secrets begin to unfurl, their fledgling romance could be in danger of derailing before they arrive at the next station…
TYCOON releases February 23, 2016 in e-book from Kensington Publishing. Pre-order it for .99 at Amazon, Barnes & Noble, iBooks, or Kobo.
More info and an excerpt are available on my website.
Posted by Joanna Shupe on September 30, 2015